Weekly Assignment Four

Olivia Kiefer
1 min readSep 26, 2018

On September nineteenth 2018 an active shooter situation took place in Middleton Wisconsin. Unlike many recent shootings, it did not take place in the school, but at a company called WTS Paradigm. Both articles that I investigated this week covered the event well, but one of them had a heavy presence of pop up ads that distracted from the reading. Channel3000 is a local news station in Madison, where I’m from, and is very trusted. Throughout the article tweets and images are incorporated while the ads stay in the margins. On the other hand, the JournalSentinel had ads interspersed in between paragraphs and pop ups. The article itself has the appearance of a pop up which caused me to delete the article tab multiple times as I was clearing out the ads. This took away from truly understanding the article as I was unable to read it all at once. There are also other articles promoted throughout the piece that break up the flow of the writing. Overall, the content was very similar in each piece, but the presentation of the articles was drastically different. One was focused on giving the population information and the other on promoting their sponsors and other articles.

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Olivia Kiefer

Student at Marquette University majoring in criminology and minoring in sociology, psychology, and anthropology.